Case studies, written properly or not at all.
Work is currently being documented as full case studies rather than posted as a grid of images without context. Each one will cover what the business needed, what was made, and what changed afterwards. Until they are published, examples relevant to your category can be sent on request.
Why this page is not a gallery
Most agency portfolios are a wall of attractive images with a client name underneath. They demonstrate that something was made. They say nothing about whether it worked, what the brief actually was, or what was difficult about it — which is the only information that helps you judge whether the same person can solve your problem.
A case study worth publishing has to state what the business needed, what was produced, and what changed as a result. That last part requires enough time to have passed for there to be a result, and permission from the client to share it. Both are being gathered rather than skipped.
In the meantime, the more useful thing is a direct conversation. Tell me your category and I will send work close to it, along with what I would do differently now.
What each case study will contain
Published as they are completed and approved.
- The situation
- What the business sold, who it sold to, and what specifically was not working before the project.
- The brief
- What was actually asked for, including where the initial request turned out to be the wrong request.
- What was made
- The work itself, in full, with the reasoning behind the significant decisions.
- What changed
- Measured where measurement exists, and stated plainly where it does not, rather than dressed up as a result.
- What I would change
- The parts that did not work as intended. Every project has some, and their absence from a case study is a sign it has been edited.
In the meantime
Ask, and I will send examples relevant to what you sell — including the parts I am less happy with. If you would rather assess the thinking than the output, the service pages set out how each type of project runs in enough detail to judge it.
Ask for relevant examples
Tell me your category and I will send work close to it, including what I would approach differently now.
- hisham@halacreative.com
- +966 54 690 2154
- hishamhikami
- Based in
- Jeddah, Saudi Arabia