Hala Creative is run by Hisham Hassan, a digital marketer based in Jeddah, Saudi Arabia, with around four years of experience across social media marketing, content production, e-commerce operations on Salla, and AI-generated video. There is no team behind the name and no account manager. The person who writes your proposal is the person who does the work.
I am originally from Mangalore in India and have been working in Saudi Arabia for several years. My background is a mix that is more common than it sounds in this region: marketing, content production, e-commerce operations, and enough technical work — servers, systems, platforms — that I build the websites I design rather than handing them to someone else.
That mix is the reason the services here sit together. The person deciding your brand's typography is the same person writing the structured data that determines whether an AI assistant understands what your business is. Those are usually two different people at two different companies, and the gap between them is where a lot of work quietly gets worse.
I work in five languages, including Arabic in Hejazi dialect. For work in this market that is not a line on a profile — it is the difference between writing Arabic copy and approving a translation of English copy, and audiences can tell which one they are reading.
Brand identity systems, websites, and AI-generated video and advertising, mostly for businesses in Saudi Arabia and the Gulf. Alongside client work I run my own brands and content projects, which is where a good deal of the AI production method was worked out — at my own expense rather than a client's.
That matters more than it might appear. These tools change every few months, and the only reliable way to know what currently works is to keep producing with them. Reading about a model is not the same as having discovered where it fails.
You are not hiring an agency. You are hiring the person who will be doing the work, which has clear advantages and one obvious limit.
One person. Hisham Hassan, based in Jeddah. Specialists are brought in occasionally for work outside my range — a photographer, a developer for a complex build — and you are told when that happens rather than finding out afterwards.
Five, including Arabic in Hejazi dialect and English. Client work is delivered in Arabic, English or both.
Both. Meetings in person in Jeddah, and remote work across Saudi Arabia, the UAE and beyond. Nearly all production runs remotely in any case, whatever the client's location.
A small number, because one person cannot run many projects properly at the same time. If capacity is not available when you ask, you will be told a realistic start date rather than being accepted and then queued silently.
Social media marketing, content production, e-commerce operations on the Salla platform, and IT and systems work. The technical side is why sites here are hand-built rather than outsourced after design.
The first conversation costs nothing and often ends with me telling you the smaller version of the project is the right one.