Is this a course or live sessions?
Live working sessions, run on your own brand and products, in person in Jeddah or remotely. It is not a recorded course. The value is in feedback on your team's actual output, which a video cannot give.
Or your team learns to produce it themselves.
Training teaches an in-house marketing team to produce AI video and content to a professional standard, using your own brand and your own products as the working material. It suits businesses that already have someone doing marketing and would rather build the capability internally than outsource it indefinitely.
When training beats hiring a studio
If you publish occasionally and want it to look right, hiring the work out makes sense. If you publish constantly — a brand with several products, frequent offers, a busy account — outsourcing every asset becomes the most expensive way to solve a problem your own team could handle.
The obstacle is rarely willingness. Your marketing person has almost certainly tried these tools already, got something that looked convincing in a demo and unusable in practice, and quietly went back to what they knew. That gap between a promising first attempt and reliable output is where the training sits.
It is taught on your brand, with your products and your guidelines, so what your team produces during the sessions is work you can actually publish rather than exercises they throw away.
What it covers
- The production stack
- Which tools do what, where each one is strong, and which of them your team genuinely needs versus which are noise.
- Prompting for consistency
- Getting the same character, product, set and lighting across an entire campaign — the part that separates usable output from a lucky single result.
- Direction and rejection
- How to judge a generation and when to discard rather than patch it. This is the skill that takes longest to build and matters most.
- Product accuracy
- Working from real photographs so packaging, labels and Arabic text stay correct instead of being invented.
- Edit and finish
- Assembling generated material into something publishable: pacing, voice, music, captions in brand typography.
- A repeatable system
- Turning it into a workflow your team runs monthly without you, rather than a skill that leaves when one person does.
Who it is for, and who it is not
Good fitWorth doing
- An in-house marketer or small team already producing content
- Brands publishing often enough that outsourcing every asset is costly
- Businesses with many products or frequent offers to promote
- Teams that have tried AI tools and got inconsistent results
- Agencies wanting to add generated production to their own service
Poor fitHire the work instead
- Nobody internally whose actual job includes producing content
- A one-off campaign with no intention to publish regularly
- Expecting a single session to replace a production capability
- No brand identity yet — there is nothing to direct output against
How training runs
Sessions are working sessions. Your team produces real assets during them, not demonstrations.
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Assessment
What your team already does, what they have tried, and what you publish. This sets what is worth teaching and what to skip.
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Working sessions
Run on your own brand and products. Every session ends with output you could publish, not a slide deck.
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Your own playbook
The workflow written down for your team specifically — tools, steps, prompts, standards — so it survives someone leaving.
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Follow-up
A review after your team has run a cycle alone, which is when the real questions surface. Included in the proposal.
The tools take an afternoon to learn. Knowing which output to throw away is the part that takes teaching.
Questions about training
How many people can attend?
Small groups work best, because everyone should be producing during the session rather than watching. Team size is agreed in the proposal, and larger groups are split rather than crowded into one session.
What tools does my team need?
The specific tools are chosen against what you produce and what you can spend, and subscription costs are stated before anything is committed. Training deliberately covers the method rather than one product, because these tools change quickly and the judgement transfers.
Can training be run in Arabic?
Yes, in Arabic, English, or both together, which is usually what mixed teams prefer.
What if my team still cannot produce good work afterwards?
Then the follow-up session addresses exactly that, and it is included rather than sold separately. Realistically, the first cycle a team runs alone is where the genuine problems appear — which is why the follow-up is built into the structure rather than offered as an upsell.
Can you train an agency rather than a brand?
Yes. Agencies adding generated production to their own service offering are a common case, and the sessions run the same way using your clients' categories as the working material.
Tell me who would be in the room
Team size, what they produce now, and what they have already tried. That decides whether training or production is the better spend.
- hisham@halacreative.com
- +966 54 690 2154
- hishamhikami
- Based in
- Jeddah, Saudi Arabia